When potential clients search for “lash extensions near me,” you want your business to pop up and that’s exactly what a Google Business Profile does.
It puts your lash business on the map (literally) and boosts your chances of showing up in local searches. Plus, it makes it easy for people to call you, book an appointment, or check out your work.
Let’s dive into setting up or optimizing your profile to make sure you're reaching more potential clients.
Step 1: Create Your Profile
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Go to Google Business Profile.
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Click Manage Now and sign in with your Google account (or create one).
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Enter your business name. Use something clear like “Lash Luxe by Emma - Lash Extensions”. This will help Google understand what you do.
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Choose Beauty Salon or Eyelash Salon as your business category.
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Add your location (if you work from a salon) or select Service Area Business if you’re mobile or work from home.
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Enter your contact details: phone number, website (if you have one), and social links.
Pro Tip: Even if you work from home and don't want your exact address shown, you can set a service area (e.g., “serving Sydney CBD and surrounds”).
Step 2: Make Your Profile Irresistible
This is where you make your business stand out!
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Business Description: Share a quick, friendly blurb about your services. Example: "Specialising in premium lash extensions designed to suit every look, whether you prefer soft and subtle or bold and dramatic."
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Add Photos: Upload high-quality pictures of your lash sets, your workspace, and even a friendly selfie. Businesses with photos get 42% more requests for directions and 35% more website clicks!
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Set Hours: Make sure your hours are accurate. Clients love knowing when you’re available.
Pro Tip: Add a booking link if you use an online scheduler like Fresha or Booksy to make it super easy for clients to book.
Step 3: Get Reviews (And Show Them Off)
Reviews are GOLD for lash techs. The more glowing reviews you have, the more likely new clients will trust you.
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Ask happy clients to leave a review right after their appointment.
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Send a quick follow-up message with your Google review link.
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Respond to every review (even the bad ones. Keep it professional and calm).
Pro Tip: Reviews with keywords like “best lash tech in Melbourne” help you rank higher. You can gently suggest phrases like, “It’d mean the world if you mention what you loved; maybe the fluffy volume set or how long they lasted!”
Step 4: Keep Your Profile Fresh
Google loves active businesses! Keep your profile updated by:
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Posting weekly updates: share promos, lash tips, or new services.
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Updating photos with your latest work.
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Answering questions: if someone asks how long a set lasts or your price range, answer publicly so future clients see it too.
Pro Tip: Use Google Posts like mini-ads: “ Wispy Volume Sets at 25% Off - Book Today”
Step 5: Track Your Success
Once your profile is live, check the Insights tab to see how many people are finding you, viewing photos, and calling. If you notice a drop, refresh your photos, reviews, or descriptions to stay competitive.
Ready To Get Those Clients?
Remember, creating your Google Business Profile isn’t just a one-time setup, it’s a tool to keep growing your lash biz. With a killer profile, glowing reviews, and regular updates, the bookings will roll on in, in no time.
Now go get that Google profile live; your next lash client is waiting!
