If you're ready to take your lash business to the next level, we've got some tips to help you grow and manage your dream team like a pro. Building a successful lash empire isn't just about fabulous lashes; it's about assembling a team that can support your grow vision and grow with you. So grab a cuppa, get cozy, and let's dive in.
Deciding on the Right Time to Grow Your Team
Timing is everything. Expand too soon, and you risk stretching yourself thin. Wait too long, and you could stall your business growth.
Here are some tell-tale signs it's time to grow:
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You're fully booked weeks in advance
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Clients are stuck on your waitlist
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You feel constantly overwhelmed or burnt out
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You're spending more time managing tasks than growing your brand
If that sounds familiar, it’s probably time to add some lash warriors to your squad. Trust your instincts and take stock of where your energy is going. When your demand consistently outweighs your capacity, hiring isn’t just smart. It's necessary.
1. Find Your Lash Squad: Hiring the Perfect Fit
Finding the right people isn’t just about skill. It’s about vibe, values, and vision.
Be clear about what roles you need to fill and what kind of personality would complement your studio culture. Look for passionate lash lovers who take pride in their craft and thrive in a team setting. Bonus points if they’re strong where you’re weaker. That’s how you grow smarter.
Hiring someone who "gets it" can transform your business. The right fit isn’t just helpful. They're your new secret weapon.
2. Train for Success
Don’t just hand them tweezers and hope for the best. Train your team to your standards, your style, and your client experience.
Whether it’s a full onboarding process or weekly skills updates, make education part of your culture. Invest in their growth so they feel confident and capable. This not only elevates your brand but also ensures consistency across every lash set that walks out the door.
3. Create a Positive Vibe
You can't build a dream team in a toxic environment. Culture matters. A lot.
Celebrate wins, show appreciation, and create an atmosphere where your team feels seen and supported. That could mean fun team outings, shout-outs during meetings, or even a group text full of memes and encouragement.
Happy team = happy clients. Simple as that.
4. Keep the Communication Flowing
No one likes guessing games. Clear, honest communication keeps everyone aligned and empowered.
Hold regular check-ins to talk goals, challenges, and feedback. Use tools like Slack, Trello, or even a shared calendar to keep tasks organized and transparent. And most importantly, create a space where your team feels safe bringing up concerns or new ideas.
5. Set Goals and Crush Them
Give your team something to work toward.
Set individual and group goals that are clear, measurable, and motivating. Break them down into smaller milestones so you can celebrate along the way. And don’t forget to track progress. That feedback loop is essential for growth and accountability.
When your team knows the "why" behind the work, they’ll be way more fired up to hit those targets.
6. Delegate Like a Boss
You can’t do it all. And you shouldn’t try.
Delegating tasks based on your team’s strengths shows trust and builds leadership within your squad. Let go of micromanaging and focus on mentoring instead. The more ownership your team has, the more invested they’ll be.
Free yourself up to work on your business, not just in it.
7. Reward and Recognize
A little appreciation goes a long way.
Whether it’s a bonus, a shout-out on instagram, or a surprise coffee run, find ways to celebrate your team’s efforts. Recognition boosts morale and keeps motivation high. Especially during busy seasons.
Make it a habit to highlight wins, big or small. Gratitude fuels greatness.
8. Stay Fresh and Adapt
Lash trends evolve fast. So should you.
Keep your team sharp with ongoing education, workshops, and industry updates. Ask for feedback, stay open to change, and encourage innovation. When your team sees you learning and adapting, they’ll follow your lead.
Leadership isn’t about having all the answers. It's about staying curious and responsive.
Conclusion
You don’t have to do it all alone. In fact, if you want to scale your lash biz without burning out, you shouldn't.
Growing and managing a lash team might seem intimidating, but with the right mindset and tools, it can actually feel exciting. Empower your team, lead with purpose, and watch your business bloom.
You've got the vision. Now it's time to build the squad that will help you bring it to life.
Ready to get started? Drop your favorite team-building tip in the comments or check out our other resources for lash bosses like you!
