New year, new lash goals? We love to see it. But let’s be real — most resolutions fade faster than a bad lash lift. In fact, only 8% of people actually stick to their goals. Why? Because motivation burns out quick. But if you’re ready to make this the year your lash biz levels up for real — we’ve got the secret to lasting change.
Step 1: Set a Goal That Gets You Excited
Ask yourself: What do you *actually* want to achieve this year in your lash business?
- Learn new lash styles that make your sets go viral?
- Double your bookings with dream clients?
- Finally understand your numbers and make that money work?
- Launch your own lash training course?
- Open your first salon space and build a powerhouse team?
Whatever it is, keep that big vision front and center as we show you how to make it happen.
Step 2: Build From the Inside Out (Not Just the Outcome)
Most goal-setting skips the most important part: identity. According to best-selling author James Clear, lasting change happens when you shift who you are — not just what you do.
The 3 Layers of a Goal:
- Outcome: What you want (e.g. grow your lash biz)
- Process: What you’ll do (e.g. post content, take courses)
- Identity: Who you need to become (e.g. a lash boss who shows up every day and invests in her growth)
Start with identity, and the rest follows.
Step 3: Decide Who You Want to Be
Time to reverse-engineer your lash goals. Who is the version of you who’s already there?
- Want to master mega volume? Become the kind of artist who makes time for daily practice and prioritizes technique.
- Want to start a salon? Become the kind of entrepreneur who plans, learns business strategy, and thinks long-term.
- Want to grow your brand? Become the kind of creator who captures content consistently and connects with her audience.
Step 4: Lock In That Identity With Small Wins
Identity shifts don’t happen overnight — but every small win is a vote for the person you’re becoming.
- New biz mindset? Watch one business podcast this week.
- Better content game? Take one photo or reel per set.
- Training queen? Block 30 minutes to design your future course.
Small, consistent actions build real momentum. These aren’t just habits — they’re identity builders.
Step 5: Make This Year the Year It Happens
Here’s your game plan:
- Pick a juicy, exciting goal.
- Identify who you need to be to make it real.
- Break it down into tiny, winnable steps.
- Show up. Every day. Even if it’s messy.
- Celebrate every little win like the lash boss you are.
This is the year you stop dreaming and start building. Let’s make those lash goals your new reality.
